Victoria-H
Status: in development
Victoria-H is an amenity line made for Korea’s top hotels: body wash, shampoo, conditioner, and hand wash in large-format refills, formulated for daily use and made to be refilled rather than thrown away. The dispensers stay in the room and are filled on site, so the guest sees the same bottle every stay. A retail line derived from the hotel formulas follows, positioned between mass and prestige, for the product a guest liked in the room.
The name
Victoria-H pairs a name for the line with the H of Giant H. It is meant to read the same in Korean and English, to sit quietly on a hotel shelf, and to be recognized again in a shop: the mark of the group, on the one product a guest takes home.
Hotel line
Four liquids and one bar, made for daily use in Korea's top hotels. Dispensers stay in the room and are refilled from large-format containers, so nothing small is thrown away.
| Body wash | 500 ml pump dispenser; 5 L refill (planned) |
|---|---|
| Shampoo | 500 ml pump dispenser; 5 L refill (planned) |
| Conditioner | 500 ml pump dispenser; 5 L refill (planned) |
| Hand wash | 300 ml pump dispenser; 5 L refill (planned) |
| Bar soap | 100 g, paper-wrapped (planned) |
Principles
| Refill first | Dispensers are refilled on site; bottles are kept, not replaced |
|---|---|
| Formulation | Low fragrance, tested for daily use before launch (planned) |
| Packaging | Matte black recycled plastic, printed labels, no sleeves (planned) |
| Made in | Korea |
Retail line
The same formulas in smaller sizes, sold beyond the hotels and positioned between mass and prestige: the product a guest liked in the room, at a price that does not need the hotel to justify it.
| Sizes | 200 ml and 50 ml travel (planned) |
|---|---|
| Channels | Hotel shops, our own site, selected department stores (planned) |
| Launch | After the hotel line; timing to be announced |
First placements
| Hotels | Luxury hotels in Korea |
|---|---|
| Our own site | The wellness and stay programs of the complex |
| Status | In development |